Bethany Cordell, Jasmine Lipka Newest Additions to Bobcat Athletics Family
7/11/2016 5:12:00 PM | General
An MSU grad, Cordell takes over Athletics Marketing chores
Bethany Cordell, a Montana State graduate with experience in the Big 12 and Pac 12 conferences, returns to her alma mater on July 14 as Associate Athletic Director for Marketing. She joins Jasmine Lipka, an Administrative Associate, as new members of Montana State Athletics.
Cordell, a 2012 MSU graduate originally from East Helena, spent the past two years at the University of California, most recently as the Director of Digital Marketing & Social Media. She previously worked as a Graduate Assistant in Fan Experience & Sales at Kansas State while earning her MBA (2012-2014), as a Marketing Intern with the Seattle Mariners in 2010, and in several capacities at Montana State during her time in Bozeman.
"Bethany is a marketing professional who has gained considerable, impressive experience in the years since she graduated from Montana State," said MSU Director of Athletics Leon Costello. "Her work in social and digital media, as well as conventional sports marketing, combined with her passion for Bobcat Athletics, make this a very exciting addition to our department. I'm very happy to welcome her back to MSU."
At Cal, Cordell managed the department's marketing staff and budget to promote the Golden Bears' 30 athletic teams. Her team's efforts led to a record 95% men's basketball season ticket renewal rate and over 1,300 new season tickets sold this past season. At Kansas State, she managed all aspects of the school's women's basketball marketing plan, which resulted in the first increase in season-ticket sales in six years and an average attendance that landed the Wildcats in the top 30 nationally in that category. Cordell also serves on the board of directors for the National Association of Collegiate Marketing Administrators (NACMA).
"I could not be more excited to join Leon's staff and serve the Bobcat community in this capacity," Cordell said. "Growing up a Cats fan and attending the University, I understand and appreciate the passion our fans have for the Cats and for this campus. I'm looking forward to working with a great team of coaches and administrators to continue growing Bobcat Athletics."
Lipka joined MSU Athletics last month as an Administrative Associate, providing support to the Business Operations staff as well as several Bobcat teams. A 2011 graduate of Sacramento State, where she competed in gymnastics for the Hornets, Lipka worked at Pro Chiropractic in Bozeman and as a gymnastics coach in California and Alaska before joining Bobcat Athletics. She holds a Master's degree in sports psychology from John F. Kennedy University, and helps coordinate travel expenditures in her current role.
Cordell, a 2012 MSU graduate originally from East Helena, spent the past two years at the University of California, most recently as the Director of Digital Marketing & Social Media. She previously worked as a Graduate Assistant in Fan Experience & Sales at Kansas State while earning her MBA (2012-2014), as a Marketing Intern with the Seattle Mariners in 2010, and in several capacities at Montana State during her time in Bozeman.
"Bethany is a marketing professional who has gained considerable, impressive experience in the years since she graduated from Montana State," said MSU Director of Athletics Leon Costello. "Her work in social and digital media, as well as conventional sports marketing, combined with her passion for Bobcat Athletics, make this a very exciting addition to our department. I'm very happy to welcome her back to MSU."
At Cal, Cordell managed the department's marketing staff and budget to promote the Golden Bears' 30 athletic teams. Her team's efforts led to a record 95% men's basketball season ticket renewal rate and over 1,300 new season tickets sold this past season. At Kansas State, she managed all aspects of the school's women's basketball marketing plan, which resulted in the first increase in season-ticket sales in six years and an average attendance that landed the Wildcats in the top 30 nationally in that category. Cordell also serves on the board of directors for the National Association of Collegiate Marketing Administrators (NACMA).
"I could not be more excited to join Leon's staff and serve the Bobcat community in this capacity," Cordell said. "Growing up a Cats fan and attending the University, I understand and appreciate the passion our fans have for the Cats and for this campus. I'm looking forward to working with a great team of coaches and administrators to continue growing Bobcat Athletics."
Lipka joined MSU Athletics last month as an Administrative Associate, providing support to the Business Operations staff as well as several Bobcat teams. A 2011 graduate of Sacramento State, where she competed in gymnastics for the Hornets, Lipka worked at Pro Chiropractic in Bozeman and as a gymnastics coach in California and Alaska before joining Bobcat Athletics. She holds a Master's degree in sports psychology from John F. Kennedy University, and helps coordinate travel expenditures in her current role.
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