Bobcat Athletics, Prime Incorporated Earn Two ADDY Awards
3/17/2015 11:32:00 AM
Over the past year, Montana State Athletics partnered with Prime Incorporated to launch the Bobcat Sports App and a new MSU Bobcat Club website. The American Advertising Federation acknowledged these two media fronts, awarding the Bobcat Club website with a gold and the Bobcat Sports App with a silver award.
"Bobcat Athletics is always striving to find creative and innovative ways to get its message out to its many constituencies," Director of Athletics Peter Fields said. "Over the past year, along with Prime Incorporated, we have launched new versions of msubobcatclub.com and the Bobcat Sports App. We have received great reviews. And, for the American Advertising Federation to honor this work with Gold and Silver ADDY awards for excellence is outstanding recognition that we are accomplishing our goals of delivering a high-quality product to our fans."
Annually the AAF awards are the advertising industry's most prestigious awards, with over 50,000 local entries each year. The Montana awards are the first of a three-tier, national competition, followed by district competitions. The awards are closed out by the national American Advertising Awards competition.
The Bobcat Club launched its new website, msubobcatclub.com, in February of this year to provide supporters of Bobcat Athletics complete information about the various ways to support the program. The Bobcat Club's primary focus is to secure funds for athletic scholarships for student-athletes and promote academic success, athletic excellence, and the betterment of Montana State University as a whole.
The Bobcat Sports App, http://bobcatapp.com/, was created as a way for fans to easily access team scores, rosters, coach's bios and general updates department wide. The app is essentially a simplified version of msubobcats.com, which can be accessed on the go.
Montana State Athletics will continue to improve in order to give its fans a better, high-quality product and experience.
"Bobcat Athletics is always striving to find creative and innovative ways to get its message out to its many constituencies," Director of Athletics Peter Fields said. "Over the past year, along with Prime Incorporated, we have launched new versions of msubobcatclub.com and the Bobcat Sports App. We have received great reviews. And, for the American Advertising Federation to honor this work with Gold and Silver ADDY awards for excellence is outstanding recognition that we are accomplishing our goals of delivering a high-quality product to our fans."
Annually the AAF awards are the advertising industry's most prestigious awards, with over 50,000 local entries each year. The Montana awards are the first of a three-tier, national competition, followed by district competitions. The awards are closed out by the national American Advertising Awards competition.
The Bobcat Club launched its new website, msubobcatclub.com, in February of this year to provide supporters of Bobcat Athletics complete information about the various ways to support the program. The Bobcat Club's primary focus is to secure funds for athletic scholarships for student-athletes and promote academic success, athletic excellence, and the betterment of Montana State University as a whole.
The Bobcat Sports App, http://bobcatapp.com/, was created as a way for fans to easily access team scores, rosters, coach's bios and general updates department wide. The app is essentially a simplified version of msubobcats.com, which can be accessed on the go.
Montana State Athletics will continue to improve in order to give its fans a better, high-quality product and experience.
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